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Novel

Dreams Die First

In English: Dreams Die First (Önce Hayaller Ölür)
Harold Robbins
Review by: Türkanə Əliyeva12 October 20261 min read
A fast, coarse, open American novel in which an unemployed Vietnam veteran builds a mass-market «men's magazine» empire out of a failing tabloid and is drawn into the gambling–narcotics–mafia chain. Its strongest quality is the lively description of the cheap tricks of newspaper-magazine work, advertising campaigns and mob bargaining. Its weaknesses are the many explicit sex scenes, drugs and violence, the crude treatment of women and gay characters, and the hurried «everything comes out» ending.
Who Is This Book For?
Good Fit
  • Readers of 1970s American business-and-crime novels (Robbins, Wallace) who want fast plot, plenty of dialogue and coarse portraits of money and power
  • Anyone interested in publishing, advertising and mass-media history and the magazine industry of the «Playboy» era
  • Readers who want to watch a man's moral collapse and his final step back
Not a Fit
  • Readers who cannot tolerate explicit sex scenes, drugs and violence: much of the book is made of these
  • Anyone who expects women and LGBT characters to be treated with respect: there is much coarse language and stereotyping
  • Readers looking for historical accuracy or psychological finesse: the characters are types and the plot melodramatic
How Readers Rate It
Readability 3.8/5 Flowing
Pace 3.8/5 Fast
Romance 2.9/5 Average
40 voters
The opening: an unemployed veteran in Los Angeles, an uncle's offer and the «Hollywood Express»
Pp. 1–25 · about 12% of the book (the start of Book One, «The Lower Part»). The purchase meeting (pp. 26–29) is in the spoiler section; the remaining ≈85% is not opened in this review.

The novel begins in the first person. The narrator is Gareth Brendan, a Vietnam veteran and former Green Beret, unemployed in Los Angeles and not even sure what day he woke on. On a rainy evening a naked young man is sleeping beside his bed and he cannot remember how it happened. Gareth heads for the unemployment office: he hands his sixty-dollar weekly cheque to his uncle John Lonergan and gets fifty dollars cash instead of paying ten as commission. At the cheque office he meets the Mexican-American clerk Verita.

After he collects the cheque, Lonergan's «collector» Bill tells Gareth «you have no credit from now on» and says his uncle is waiting for him in his office at midnight. Gareth spends the evening with Verita, then meets Lonergan at the Silver Stud bar. His uncle is a man with a faint voice, gold-rimmed glasses and a «Brooks Brothers» jacket; Gareth has been «in his grip» since childhood, and his father, unwilling to go to prison for him, threw himself out of a window.

Lonergan makes him a strange offer: to buy the weekly «The Hollywood Express». The paper is a half-thing nobody buys, and Lonergan will manage only its advertising; the rest is Gareth's. Gareth quickly sees that there is a laundering scheme behind it: cash «black money» will be washed as advertising revenue, and he will be given only ten percent. «I need to think about it,» he says.

In the morning Verita goes with him. The paper's office is in an old warehouse on Santa Monica Boulevard, its owner Joe Persky is tired, in debt and has kept no books. To get information out of him Bill literally goes at him with his fists. Verita, as an accountant, puts all the documents in order in a day and finds that Persky owes Lonergan 19 thousand, suppliers 8 thousand and the state 37 thousand dollars, a total of 64 thousand. Gareth says «I won't be part of this mess» and leaves, saying «if Lonergan wants it, let him buy it with his own money».

On returning home another surprise awaits: the young man he did not know, Bobby, has not gone away in the night; he has cleaned the flat, prepared dinner and dressed smartly. Bobby is the son of the rich and famous television preacher Sam Gannon; his father cannot accept that he is gay. Gareth recalls that nothing in fact happened with the boy, only that they talked and drank for a night. Bobby is in love with him and says «I want to be your slave».

That evening Lonergan himself comes to the flat and sends Bill along. Gareth senses Bill's blow beforehand, puts him on the floor, presses a knife to his throat and takes his gun. Then the conversation is set up differently: Lonergan accepts that the paper's debts be wiped and twenty percent of the revenue go to Gareth. Gareth begins to see the folly, but the wish to earn money has a hold on him. Verita tells him «the stars have aligned, your life will change».

At night, under cocaine, Gareth talks with Bobby and Verita about the future paper. His plan is to create a publication «between the underground press and Playboy»: to enter the «mildly unpleasant» side of society and convey the truth to the reader without getting dirty. He offers Bobby the post of «technical secretary». The idea gives him a strange strength; he feels there is «no work left to do on earth». He spends the night with Verita, and in the morning realises that Bobby took part in the night too.

Reading Experience
  • The prose runs in the first person, with short sentences and a conversational tone; dialogue makes up much of the book
  • The newspaper and magazine business, advertising tricks and distribution bargains are the liveliest and most convincing parts
  • The characters are types and schematic: the mob boss, the capable accountant, the naive youth, the cunning uncle
  • The unmasking of the gambling–narcotics–mob chain is somewhat hurried and leans on coincidence
  • The sex scenes, drugs and violence recur often in the plot and sometimes seem purposeless
Content Warning
The book contains many explicit sex scenes (Gareth–Denise, Gareth–Eileen–Marissa, magazine shoots) and the description of the sexual act is quite openDrugs (cocaine, marijuana, LSD, mescaline, heroin) are shown throughout as an ordinary part of daily lifeBobby's torture and the description of the medical consequences count as severe violence and sexual violence (pp. 55–60)At the camp participants are forcibly drugged, and there are scenes of sexual humiliation and abuse by an electrical «ritual» (pp. 82–83, 172–174)The presence of nine-year-old children in a luxury gay brothel in Los Angeles is hinted at in a horrifying way, without explicit sexual description (p. 201)Gay characters are presented in the Turkish translation with demeaning words (especially «o biçim») and stereotypesThe main character's sexual abuse by his uncle in childhood is given only through indirect hints (pp. 188, 203); the book does not say it outrightVerita and Julio are killed; Verita dies falling from the 15th floor and the police call it suicide
If You Liked This
The CarpetbaggersHarold Robbins

Another famous Robbins novel: a struggle for business, money and power

79 Park AvenueHarold Robbins

The same author's novel with a woman's fate and a money-and-crime line

The Seven MinutesIrving Wallace

A novel about an «obscene publication» trial and social conflict in the 1960s

Spoiler
The end of the 12%: the purchase papers and Lonergan's guarantee
⚠️ Pp. 26–29: how Gareth, Verita and the lawyer sign the papers. Do not open it if you do not want to know the terms of the sale.

Gareth and Verita go to Lonergan's office in Beverly Hills. There the lawyer Mark Coler has already prepared all the papers, and Lonergan is sure Gareth will sign. Verita, as an accountant who graduated from law school, reads the papers and sets a condition: there must be a guarantee document signed by Lonergan for the company's old debts and tax liabilities.

Coler tries to resist, but Lonergan agrees and promises to sign the guarantee the next day. The same day Persky agrees to stay on as editor at one hundred and fifty dollars a week: Lonergan leaves him no other choice. So Gareth becomes «the owner of a newspaper», yet has no money and carries his uncle's debt.

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